Avi Medical
2022 – 2024
Design
I joined Avi Medical during its most pivotal growth phase, as the company was rapidly scaling to redefine primary care in Germany. In this environment, my role as a Designer went far beyond designing screens – it was about creating tangible impact for patients, doctors, and the business.
I helped shape complex in-practice software that streamlined workflows, and contributed to aligning practice operations with digital tools, ensuring consistency and efficiency as the company expanded. Beyond product, I also played a key role in strengthening Avi’s vision and positioning, guiding a rebrand that helped establish the company as a trusted, modern healthcare provider in the eyes of both patients and partners.
Overall, my time at Avi taught me how design can directly drive organizational growth and cultural change, influencing not just the user experience but also how an entire company scales and is perceived in the market.
Avi Medical
2022 – 2024
Design
I joined Avi Medical during its most pivotal growth phase, as the company was rapidly scaling to redefine primary care in Germany. In this environment, my role as a Designer went far beyond designing screens – it was about creating tangible impact for patients, doctors, and the business.
I helped shape complex in-practice software that streamlined workflows, and contributed to aligning practice operations with digital tools, ensuring consistency and efficiency as the company expanded. Beyond product, I also played a key role in strengthening Avi’s vision and positioning, guiding a rebrand that helped establish the company as a trusted, modern healthcare provider in the eyes of both patients and partners.
Overall, my time at Avi taught me how design can directly drive organizational growth and cultural change, influencing not just the user experience but also how an entire company scales and is perceived in the market.
Avi Medical
2022 – 2024
Design
I joined Avi Medical during its most pivotal growth phase, as the company was rapidly scaling to redefine primary care in Germany. In this environment, my role as a Designer went far beyond designing screens – it was about creating tangible impact for patients, doctors, and the business.
I helped shape complex in-practice software that streamlined workflows, and contributed to aligning practice operations with digital tools, ensuring consistency and efficiency as the company expanded. Beyond product, I also played a key role in strengthening Avi’s vision and positioning, guiding a rebrand that helped establish the company as a trusted, modern healthcare provider in the eyes of both patients and partners.
Overall, my time at Avi taught me how design can directly drive organizational growth and cultural change, influencing not just the user experience but also how an entire company scales and is perceived in the market.
Key achievements
Streamlining medical workflows
I designed Avi's proprietary medical documentation system to enable more efficient and collaborative workflows for healthcare professionals.
Through rapid prototyping and early testing with functional mockups, I explored multiple interaction approaches to create a solution that accommodated diverse documentation styles while ensuring consistency across all practices — ultimately improving efficiency without disrupting established physician workflows.
Key achievements
Streamlining medical workflows
I designed Avi's proprietary medical documentation system to enable more efficient and collaborative workflows for healthcare professionals.
Through rapid prototyping and early testing with functional mockups, I explored multiple interaction approaches to create a solution that accommodated diverse documentation styles while ensuring consistency across all practices — ultimately improving efficiency without disrupting established physician workflows.
Key achievements
Streamlining medical workflows
I designed Avi's proprietary medical documentation system to enable more efficient and collaborative workflows for healthcare professionals.
Through rapid prototyping and early testing with functional mockups, I explored multiple interaction approaches to create a solution that accommodated diverse documentation styles while ensuring consistency across all practices — ultimately improving efficiency without disrupting established physician workflows.
Defining the company vision
Working closely with Avi's Head of Design and founding team, I co-created a comprehensive company vision during the organization's most critical scaling phase.
The result was a compelling narrative framework that illustrated Avi's strategic roadmap across multiple time horizons, ensuring company-wide alignment and serving as a powerful tool for onboarding new talent during rapid expansion.
Defining the company vision
Working closely with Avi's Head of Design and founding team, I co-created a comprehensive company vision during the organization's most critical scaling phase.
The result was a compelling narrative framework that illustrated Avi's strategic roadmap across multiple time horizons, ensuring company-wide alignment and serving as a powerful tool for onboarding new talent during rapid expansion.
Defining the company vision
Working closely with Avi's Head of Design and founding team, I co-created a comprehensive company vision during the organization's most critical scaling phase.
The result was a compelling narrative framework that illustrated Avi's strategic roadmap across multiple time horizons, ensuring company-wide alignment and serving as a powerful tool for onboarding new talent during rapid expansion.
Leading strategic rebranding efforts
As Avi expanded their healthcare offering, I played a central role in orchestrating the company's rebranding initiative.
I coordinated external creative partners in developing essential brand assets, led the application of the new brand identity across multiple touchpoints, and managed supplier relationships to ensure seamless implementation throughout the organization.
Leading strategic rebranding efforts
As Avi expanded their healthcare offering, I played a central role in orchestrating the company's rebranding initiative.
I coordinated external creative partners in developing essential brand assets, led the application of the new brand identity across multiple touchpoints, and managed supplier relationships to ensure seamless implementation throughout the organization.
Leading strategic rebranding efforts
As Avi expanded their healthcare offering, I played a central role in orchestrating the company's rebranding initiative.
I coordinated external creative partners in developing essential brand assets, led the application of the new brand identity across multiple touchpoints, and managed supplier relationships to ensure seamless implementation throughout the organization.
Designing flexible scheduling systems
I developed a new calendar system that revolutionized appointment scheduling across Avi's practice network.
The solution enabled fluid, practice-specific configurations that adapted to individual team structures, patient demographics, and procedural requirements. I also designed intuitive internal tools that empowered Avi's operations team to customize these systems with ease, scaling personalized care delivery.
Designing flexible scheduling systems
I developed a new calendar system that revolutionized appointment scheduling across Avi's practice network.
The solution enabled fluid, practice-specific configurations that adapted to individual team structures, patient demographics, and procedural requirements. I also designed intuitive internal tools that empowered Avi's operations team to customize these systems with ease, scaling personalized care delivery.
Designing flexible scheduling systems
I developed a new calendar system that revolutionized appointment scheduling across Avi's practice network.
The solution enabled fluid, practice-specific configurations that adapted to individual team structures, patient demographics, and procedural requirements. I also designed intuitive internal tools that empowered Avi's operations team to customize these systems with ease, scaling personalized care delivery.
