Una Health
2024 – Today
Product & Strategic Design
I joined Una Health as their leading designer during the company's most critical phase: just after their digital healthcare application launched in the German market, with the ambitious mission to reverse metabolic diseases, starting with diabetes type 2.
As the leading and only designer, my role evolves far beyond traditional product design. I became the design voice across the entire company — from core digital product work and service design to strategic direction setting. Leading the design of our healthcare professional platform, I conducted comprehensive market research, explored opportunity areas spanning customer value to commercial viability, and played a pivotal role in shaping the product roadmap and overall company strategy. But design's influence extends throughout Una Health.
I support marketing initiatives, guide customer support to improve service delivery, and collaborate with clinical teams to ensure our solutions meet both user needs and medical standards. By positioning design as a strategic function rather than just a creative service, I helped establish design thinking as core to how Una Health approaches everything from user engagement to business development.
This holistic approach allowed me to demonstrate design's value beyond pixels and prototypes — showing how design methodology can drive business outcomes, inform strategic decisions, and create cohesive experiences across every customer touchpoint.
Una Health
2024 – Today
Product & Strategic Design
I joined Una Health as their leading designer during the company's most critical phase: just after their digital healthcare application launched in the German market, with the ambitious mission to reverse metabolic diseases, starting with diabetes type 2.
As the leading and only designer, my role evolves far beyond traditional product design. I became the design voice across the entire company — from core digital product work and service design to strategic direction setting. Leading the design of our healthcare professional platform, I conducted comprehensive market research, explored opportunity areas spanning customer value to commercial viability, and played a pivotal role in shaping the product roadmap and overall company strategy. But design's influence extends throughout Una Health.
I support marketing initiatives, guide customer support to improve service delivery, and collaborate with clinical teams to ensure our solutions meet both user needs and medical standards. By positioning design as a strategic function rather than just a creative service, I helped establish design thinking as core to how Una Health approaches everything from user engagement to business development.
This holistic approach allowed me to demonstrate design's value beyond pixels and prototypes — showing how design methodology can drive business outcomes, inform strategic decisions, and create cohesive experiences across every customer touchpoint.
Una Health
2024 – Today
Product & Strategic Design
I joined Una Health as their leading designer during the company's most critical phase: just after their digital healthcare application launched in the German market, with the ambitious mission to reverse metabolic diseases, starting with diabetes type 2.
As the leading and only designer, my role evolves far beyond traditional product design. I became the design voice across the entire company — from core digital product work and service design to strategic direction setting. Leading the design of our healthcare professional platform, I conducted comprehensive market research, explored opportunity areas spanning customer value to commercial viability, and played a pivotal role in shaping the product roadmap and overall company strategy. But design's influence extends throughout Una Health.
I support marketing initiatives, guide customer support to improve service delivery, and collaborate with clinical teams to ensure our solutions meet both user needs and medical standards. By positioning design as a strategic function rather than just a creative service, I helped establish design thinking as core to how Una Health approaches everything from user engagement to business development.
This holistic approach allowed me to demonstrate design's value beyond pixels and prototypes — showing how design methodology can drive business outcomes, inform strategic decisions, and create cohesive experiences across every customer touchpoint.
Key achievements
Strategic expansion into healthcare professionals
I worked closely with leadership to identify and validate new business opportunities for expanding Una's services to healthcare professionals. Through extensive interviews with medical practitioners, comprehensive synthesis, and in-depth market research, I defined a clear strategic roadmap that positioned Una to capture this critical market segment and drive sustainable growth.
Key achievements
Strategic expansion into healthcare professionals
I worked closely with leadership to identify and validate new business opportunities for expanding Una's services to healthcare professionals. Through extensive interviews with medical practitioners, comprehensive synthesis, and in-depth market research, I defined a clear strategic roadmap that positioned Una to capture this critical market segment and drive sustainable growth.
Key achievements
Strategic expansion into healthcare professionals
I worked closely with leadership to identify and validate new business opportunities for expanding Una's services to healthcare professionals. Through extensive interviews with medical practitioners, comprehensive synthesis, and in-depth market research, I defined a clear strategic roadmap that positioned Una to capture this critical market segment and drive sustainable growth.
Scaling support operations through design
As our user base grew rapidly, I redesigned our customer support tooling to maintain high-quality service without expanding headcount.
By enhancing our primary support channel — the user chat — with intelligent automated messaging that preserved human oversight and intervention capabilities, we dramatically reduced manual workload while preserving the personal touch that defines Una's user experience.
Scaling support operations through design
As our user base grew rapidly, I redesigned our customer support tooling to maintain high-quality service without expanding headcount.
By enhancing our primary support channel — the user chat — with intelligent automated messaging that preserved human oversight and intervention capabilities, we dramatically reduced manual workload while preserving the personal touch that defines Una's user experience.
Scaling support operations through design
As our user base grew rapidly, I redesigned our customer support tooling to maintain high-quality service without expanding headcount.
By enhancing our primary support channel — the user chat — with intelligent automated messaging that preserved human oversight and intervention capabilities, we dramatically reduced manual workload while preserving the personal touch that defines Una's user experience.
Defining the product vision and roadmap
I spearheaded the strategic evolution of Una's user-facing application by leading comprehensive user research to define key user archetypes and core value propositions.
This research directly informed our mid-term product roadmap, which I brought to life through conceptual designs, detailed experience journeys, and clear implementation priorities that aligned the entire team around our product vision.
Defining the product vision and roadmap
I spearheaded the strategic evolution of Una's user-facing application by leading comprehensive user research to define key user archetypes and core value propositions.
This research directly informed our mid-term product roadmap, which I brought to life through conceptual designs, detailed experience journeys, and clear implementation priorities that aligned the entire team around our product vision.
Defining the product vision and roadmap
I spearheaded the strategic evolution of Una's user-facing application by leading comprehensive user research to define key user archetypes and core value propositions.
This research directly informed our mid-term product roadmap, which I brought to life through conceptual designs, detailed experience journeys, and clear implementation priorities that aligned the entire team around our product vision.
